Twitter’s engagement and active users grow every day, so it can be a great platform for Social Media Marketing initiatives. The average Twitter user spends 170 minutes per month on the site. With such highly engaged users, you can see huge returns if you are marketing to them effectively. In this article, I’m going to explain …
The advent of the Twitter IPO and its welcoming to Wall Street has garnered attention from everyone, especially marketers. Twitter investors expect growth through advertising because they, unlike many of its users, see it as a marketing platform. Twitter has lived its life in the red based on future promises of revenue. Now that the …
On April 22, 2013, The Associated Press had their Twitter account hacked, causing the Stock Market to go into a panic. The tweet reported two explosives had gone off at the White House and President Obama had been injured. Fortunately, this was not true, although there were some serious consequences stemming from the tweet. Within …
We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have really gone ALL IN. Finally it’s all about to change, as Nielsen and Twitter announce an exclusive multi-year agreement to create the “Nielsen Twitter TV …
Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …
The 2012 Election has been the most “social election” thus far. But what makes this election more social than any election before? The answer is social media. The increase in social media usage, as well as the introduction of Twitter on a high level, created extreme quantities of posts and tweets that flew over the …
Just when you thought you had the creative updated for all of your social platforms, something new pops up. Twitter’s introduction this week of cover photos is a perfect example. It’s very similar to Facebook’s Cover Photo which allows you to upload a large personal picture to your profile. However, the difference between Twitter’s Header …
