It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner […]
End of the Year Review: Apple’s ATT Update Read More »
It seems like holiday promotions start earlier every year. This year, it’s actually a necessity. Why? Shipping delays and supply chain woes. As Q4 draws nearer, the ongoing pandemic is causing global supply chain delays and clogging up shipping ports. Savvy marketers and retailers are pushing the season in October to hopefully mitigate the effects
Q4 & the Global Shipping Crisis Read More »
Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data and analyze the trends, it’s actually pretty easy to imagine; society will continue to turn to the digital universe for almost everything: ordering food, buying
eCommerce by the Numbers Read More »
According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and
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The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand
Brand Partnerships: When to Swipe Right Read More »
“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a
Think Facebook Ads Don’t Work? Think Again. Read More »
You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes Photo memes are pictures in which a person is imitating a famous pose
Meme Marketing’s Upside Potential Read More »
Target is rolling out a series of promotions to bring more customers into their stores nationwide. The program which goes by the name Cartwheel, allows consumers to receive coupons through Facebook. Before claiming these coupons there is a catch! The coupons you claim will automatically be posted to your Facebook news-feed For now, these deals
TARGET USES SOCIAL MEDIA TO HELP CONSUMERS SAVE Read More »
Do we now have a one-stop-shop for gift giving? It appears that Facebook may have just created that solution. Facebook announced today the roll out of their new Facebook Card. Yes, it’s real credit card style reusable gift card. So how does it work? Easy, you will be able to go to some of
The Facebook Card: The Gift that keeps on Giving? Read More »
