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Holiday Shipping

Q4 & the Global Shipping Crisis

It seems like holiday promotions start earlier every year. This year, it’s actually a necessity. Why? Shipping delays and supply chain woes. As Q4 draws nearer, the ongoing pandemic is causing global supply chain delays and clogging up shipping ports. Savvy marketers and retailers are pushing the season in October to hopefully mitigate the effects …

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ecommerce sales

eCommerce by the Numbers

Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data and analyze the trends, it’s actually pretty easy to imagine; society will continue to turn to the digital universe for almost everything: ordering food, buying …

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Download Our Content Marketing Guide

According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and …

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partnership

Brand Partnerships: When to Swipe Right

The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand …

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Think Facebook Ads Don’t Work? Think Again.

“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a …

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Meme Marketing’s Upside Potential

You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes  Photo memes are pictures in which a person is imitating a famous pose …

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TARGET USES SOCIAL MEDIA TO HELP CONSUMERS SAVE

Target is rolling out a series of promotions to bring more customers into their stores nationwide. The program which goes by the name Cartwheel, allows consumers to receive coupons through Facebook. Before claiming these coupons there is a catch! The coupons you claim will automatically be posted to your Facebook news-feed  For now, these deals …

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The Facebook Card: The Gift that keeps on Giving?

Do we now have a one-stop-shop for gift giving? It appears that Facebook may have just created that solution. Facebook announced today the roll out of their new Facebook Card. Yes, it’s real credit card style reusable gift card.   So how does it work? Easy, you will be able to go to some of …

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Social Media In Search   Results: Bing Ads 5x More Facebook Content On  Its Social Sidebar

Bing has officially rolled out with a socially enhanced sidebar to their search engine. It’s a new streamlined design which makes it easier to find people who are relevant to your search based on what they’ve shared, publicly blogged or tweeted about. You can now see what friends, experts and enthusiasts from leading networks including …

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Social Networks Battle for the Lead

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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