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The Rise of Micro-Moments: How to Create Mobile-Optimized Content That Resonates

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Mobile devices have become integral to our daily lives in today’s fast-paced digital world. From checking the weather to making purchases, we rely heavily on our smartphones to provide us with instant information. As a result, the concept of “micro-moments” has emerged, presenting an unprecedented opportunity for businesses to engage their audience and create lasting …

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Decoding the Power of Branding

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Branding is an essential part of any business strategy, as it helps to create a unique identity and differentiate a product or service from its competitors. However, it’s not just about logos and slogans; it’s also about creating a perception in the minds of consumers. Understanding consumer psychology is crucial for building a strong brand …

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4 Ways Automation & Artificial Intelligence are Revolutionizing Marketing Strategies

/ Search Engine Marketing, Social Media Marketing / By / , , , , , , , , , , ,

Automation/AI has become a hot topic and an increasingly important part of marketing, allowing businesses to streamline and optimize their marketing efforts. Here are a few ways in which automation is being used in marketing: Email marketing: Automation tools can send targeted emails to specific segments of a company’s email list based on location, purchase …

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Despite Supply Chain Issues, Now Is Still a  Great Time To Advertise

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Supply Chain Issues Global supply chains slowed to a crawl in 2021 due to the ongoing fallout from the Covid-19 pandemic. Since 2020, many workers have had to miss work due to Covid-19 infections, which led to staff shortages. Here at the tail end of 2022, labor shortages have remained. Labor data still shows a …

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TikTok Privacy

TikTok & Privacy, Should You Be Worried?

/ Social Media Marketing / By / , , , , , , ,

TikTok has become the subject of widespread paranoia thanks to recent bombshell reporting by BuzzFeed News illustrating critics’ concerns about the vulnerability of TikTok user data. “Everything is seen in China,” said a TikTok’s Trust and Safety department member in a September 2021 meeting, Buzzfeed reported. This seems to contradict TikTok executives’ previous testimony claiming …

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ecommerce

E-Commerce Predictions in 2022 & Beyond

/ Social Media Marketing / By / , , , , , , , , ,

If you’re hoping to increase online sales, drive more traffic, and convert that traffic into customers, it’s vital to understand the latest marketing trends. Before pandemic lockdowns, shopping behavior was equally split between in-store and online. However, consumers have adapted to a new way of shopping post-pandemic, with 70% purchasing more than usual and over …

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Social Media Engagement

5 Effective Ways to Drive Engagement

/ Paid Search Marketing, Search Engine Marketing, Social Media Marketing / By / , , , , , , , , ,

Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …

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What The * Is A Metaverse?

/ Social Media Marketing, Uncategorized / By / , , , , , , , ,

Chances are you’ve heard the word “metaverse” popping up in mainstream media and general conversation in recent months. Meta’s creator, Facebook, has even rebranded itself with the “Meta” moniker in a move designed to solidify branding across its global channels (Facebook, Instagram, Messenger, WhatsUp, et al.). It sounds exotic and important…but what exactly is the …

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community management

Tips for Successful Social Community Management

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Managing an online community may be one of the most important things you do for your business or brand. If you’ve never embarked on this path, it can be equal parts daunting and rewarding. It creates a hub of information and interaction between your organization, your fans, and customers. Community management is a long-term project, …

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ATT

End of the Year Review: Apple’s ATT Update

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It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner …

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