It’s not just about likes, shares and comments. Have you ever wondered how much traffic a certain Facebook post or Tweet sent to your website? There are plenty of tools out there that will allow you to see referral traffic but fail to tell you the specifics of what post(s) drove that traffic. Figuring out […]
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Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every
Display Network Google Ad Words Service Read More »
Smartphones have made shoppers smarter, and social media has made shopping more fun. You can snap and send pictures of the greatest deals to your friends, or upload them to Facebook, Twitter or Instagram. You can check in with Foursquare, and tell your friends where you’re shopping. And you can pin to boards on Pinterest,
Social Media and Mobile Devices: Sharing the Holiday Cheer This Shopping Season Read More »
I woke up this morning and came into work with a smile on my face and the usual chip on my shoulder ready to take on the world when a fellow employee came up to me and said, “Hey, did you hear about how this restaurant is responding to a customer’s complaint?” I replied, “No,
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10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text
Ten November Tips for Pay Per Click Marketing Read More »
It’s true — everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google’s Penguin update, a lot of link building was obtainable through buying and placing links. However, the times are changing and many old link building strategies are starting to become futile as
Link Earning : Directly earn links with great content Read More »
The 2012 Election has been the most “social election” thus far. But what makes this election more social than any election before? The answer is social media. The increase in social media usage, as well as the introduction of Twitter on a high level, created extreme quantities of posts and tweets that flew over the
With the rise of visuals in social media, it’s becoming more and more important for brands to make sure their images are optimized for SEO. Unfortunately, one of the most commonly overlooked SEO tactics is the usage of the alt attribute. Ignoring this feature can result in a huge lost opportunity for better rankings
The Alt Attribute : One Of The Most Commonly Overlooked SEO tactics Read More »
Every day we see more social networks popping up. Tweet this, Share that, Stumble-Tumble everything… it’s enough to make your head spin. You probably wonder, is it really worth it? Should I try to keep up with all of these social networks? The short answer is yes. Even with Facebook stock still under $20 a
How Does Social Media Affect My SEO Rankings? Read More »
