With roughly 26 million users and a stronghold in the college-aged market, could Snapchat become the newest giant in mobile advertising? After rejecting multiple $3 billion offers from Facebook, we can only assume that the photo and video sharing application has something (profitable) up their sleeve. Well, advertisements can be a huge source of revenue, […]
Should Snapchat Carry Advertisements? Read More »
Often times overlooked your social media creative is a key element for maintaining and developing your Brand Identity. Each image needs to be carefully selected and thought out for all of your social media platforms. Take a look at some of our examples and let us help you create the brand consistency that you
Social Brand Consistency Read More »
Social media plays a crucial role when it comes to building your brand online – it allows you to be visible and available in the virtual world so you can expand your success in the real world. If you were to look at the most successful brands across social media there is a common
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The advent of the Twitter IPO and its welcoming to Wall Street has garnered attention from everyone, especially marketers. Twitter investors expect growth through advertising because they, unlike many of its users, see it as a marketing platform. Twitter has lived its life in the red based on future promises of revenue. Now that the
Top 6 New Opportunities for Twitter Marketing Read More »
Snapchat wants to be your new favorite social media platform. The temporary photo and video sharing app rolled out a cool new feature yesterday with their latest update. The company, founded in 2011, introduced the world to Snapchat Stories with the help of a few up-and-coming brands like Goldroom and Smallpools. This optional feature allows
10 Seconds Just Isn't Enough- Introducing Snapchat Stories Read More »
Social Media Marketing plays a crucial role for brands. If you’re asking yourself why, try to think of one successful business that doesn’t have an online presence. Ok, you can stop guessing because you’ll be here for awhile. In the past, simply having a website was enough. Now, just having a website or blog simply
Social Media Marketing Plays A Crucial Role For Brands Read More »
A/B split testing is the foundation for all direct response marketing and the tools available to paid search marketers make this channel especially appealing. Creating a test takes just seconds and can yield big gains in account performance. Unfortunately, while these tests are easy to run, running them well can be challenging. Here are 3
3 Steps to Better Ad Testing Read More »
Blogging is extremely important in modern day business because it’s a way for you to further establish your digital footprint in today’s connected world. Historically, business blogs have been used as a powerful tool to attract new visitors through search engines and social networks. It’s also been used as a great resource to obtain new
Just shut up and blog, your business needs it Read More »
Since 1987, The Discovery Channel has provided us with a week long of entertainment every summer that consists of nothing but sharks. Humans are often fascinated with things that scare us and that my friends, includes the king of the ocean. The movie Jaws, which took place in Martha’s Vineyard, Massachusetts, only made us more
