When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign. A social media […]
Free Social Media Audit Workbook Read More »
“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a
Think Facebook Ads Don’t Work? Think Again. Read More »
You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes Photo memes are pictures in which a person is imitating a famous pose
Meme Marketing’s Upside Potential Read More »
Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most popular. However, we’re starting to see more-and-more businesses hop on the Instagram bandwagon. Why Instagram? Instagram has continued to grow in popularity. If you check
How Can You Use Instagram For Your Small Business? Read More »
On April 22, 2013, The Associated Press had their Twitter account hacked, causing the Stock Market to go into a panic. The tweet reported two explosives had gone off at the White House and President Obama had been injured. Fortunately, this was not true, although there were some serious consequences stemming from the tweet. Within
HOW ONE TWITTER POST AFFECTED THE STOCK MARKET Read More »
Smartphones have made shoppers smarter, and social media has made shopping more fun. You can snap and send pictures of the greatest deals to your friends, or upload them to Facebook, Twitter or Instagram. You can check in with Foursquare, and tell your friends where you’re shopping. And you can pin to boards on Pinterest,
Social Media and Mobile Devices: Sharing the Holiday Cheer This Shopping Season Read More »
More businesses than ever before are utilizing social media marketing — and if done correctly, can be extremely cost effective and deliver fantastic results. However, this upward trend isn’t hard to believe when hit with the statistics. Take for example, Facebook is just shy of one billion users and a Pew Internet survey found that
4-Step Plan To Start a Successful Social Media Strategy Read More »
