social media strategy

Audit Workbook

Free Social Media Audit Workbook

When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.  A social media …

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Think Facebook Ads Don’t Work? Think Again.

“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a …

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Meme Marketing’s Upside Potential

You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes  Photo memes are pictures in which a person is imitating a famous pose …

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How Can You Use Instagram For Your Small Business?

Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most popular. However, we’re starting to see more-and-more businesses hop on the Instagram bandwagon. Why Instagram? Instagram has continued to grow in popularity. If you check …

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HOW ONE TWITTER POST AFFECTED THE STOCK MARKET

On April 22, 2013, The Associated Press had their Twitter account hacked, causing the Stock Market to go into a panic. The tweet reported two explosives had gone off at the White House and President Obama had been injured. Fortunately, this was not true, although there were some serious consequences stemming from the tweet. Within …

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