We’re excited to welcome CJ Kaplan as Mittcom’s new Creative Director! For the past 30 years, CJ has written TV, video, branded content, web, digital, radio, print, and outdoor ads for a variety of clients ranging from Anheuser-Busch to Maimonides Jewish Day School. He’s also written several documentaries and a popular local TV show for which he received […]
WELCOME OUR NEW CREATIVE DIRECTOR! Read More »
Apple has announced a number of changes to the way its devices will interact with third-party apps in 2021. Among those, Apple’s integration with Facebook & Instagram has the potential to disrupt many of the ways brands have been tracking users & targeting ads. Understanding data from potential and current customers is of the utmost
WHAT YOU NEED TO DO ABOUT FACEBOOK & IOS 14 CHANGES Read More »
As the world continues to struggle with the effects of the coronavirus pandemic, it is imperative that we prioritize staying healthy and preventing any further spread above all else. But, with the recent introduction of the vaccine into the general population, it’s also time to look to the future with hope and optimism. Businesses everywhere
IT’S TIME TO THINK PAST COVID Read More »
Chances are you’ve been in stores that are chaotic, disorganized, and crowded. Of course, you’ve also been in stores that are clean, simple, and easy to navigate. So, where would you rather shop? Probably in the store that cares about its appearance, right? Now, think about those stores as e-commerce websites. The shopper’s experience matters
UX Can Make or Break Your E-commerce Site Read More »
The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is where most organizations concentrate their content marketing efforts. Savvy marketers know that they can move potential customers from awareness to evaluation to purchase by putting
Content Marketing in the Bottom Funnel (You Made It!) Read More »
It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media. Let’s discover how content goes
Content Strategy in the Middle Funnel Read More »
It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential
What is Content Marketing? Read More »
The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and
3 Reasons FIFA Advertisements Are Great For Marketing Read More »
