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4 Ways Automation & Artificial Intelligence are Revolutionizing Marketing Strategies

/ Search Engine Marketing, Social Media Marketing / By / , , , , , , , , , , ,

Automation/AI has become a hot topic and an increasingly important part of marketing, allowing businesses to streamline and optimize their marketing efforts. Here are a few ways in which automation is being used in marketing: Email marketing: Automation tools can send targeted emails to specific segments of a company’s email list based on location, purchase …

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ATT

End of the Year Review: Apple’s ATT Update

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It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner …

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Local SEO: A Good Investment

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Investing in Local Search Engine Optimization in Boston, MA could be a very wise advertising decision in 2013 if you want to grow your company. When you choose a Boston Local Search Company to help you with your local search strategy, you will be directing customers come to the right place: your business! Below are …

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Social Networks Battle for the Lead

/ Social Media Marketing / By / , , , , , , , , ,

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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Ten November Tips for Pay Per Click Marketing

/ Featured, Paid Search Marketing, Search Engine Marketing / By / , , , , , , , , , , , , ,

10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text …

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Google AuthorRank: the new SEO sheriff in town

/ Search Engine Marketing, Social Media Marketing / By / , ,

Now is a better time than ever to be a content marketer, and part of reason is because of Google’s AuthorRank. We are all-too-aware of the vast amount of content circulating the web and the difficulties associated with standing out amongst the competition in search results. For this reason, content marketers are constantly researching new …

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