conversion increase

Audit Workbook

Free Social Media Audit Workbook

When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.  A social media …

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Think Facebook Ads Don’t Work? Think Again.

“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a …

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Yahoo's New Cost-Per-Lead Advertising

Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS).  For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the merger of YSS and MSN a few years back. I feel old saying this, but I remember when Yahoo meant something, and was a really …

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Planning a Google AdWords Display Campaign

Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to …

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Display Network Google Ad Words Service

Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every …

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Social Networks Battle for the Lead

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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Ten Important August Tips for Pay per Click Marketing

10. Do not ignore mobile PPC for one more second! It is just as important as desktop PPC. Start testing mobile campaigns and landing pages. Don’t rule out click-to-call on the “call ad extension”. 9. Use remarketing, even with text ads. 8. Use multiple ads for A/B testing. Never launch an ad group with just …

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Get on the Right Track w/ Display / Mobile PPC and Conversion Optimization

Are you are on a Pay per Click road to nowhere with no clear strategy or objectives? You will receive equivalent results in return. New options for Pay per Click Marketing become available daily. Not long ago display and mobile advertising were not even implemented into Paid Search. This market movement creates a need for …

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