Managing an online community may be one of the most important things you do for your business or brand. If you’ve never embarked on this path, it can be equal parts daunting and rewarding. It creates a hub of information and interaction between your organization, your fans, and customers. Community management is a long-term project, […]
Tips for Successful Social Community Management Read More »
It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner
End of the Year Review: Apple’s ATT Update Read More »
It seems like holiday promotions start earlier every year. This year, it’s actually a necessity. Why? Shipping delays and supply chain woes. As Q4 draws nearer, the ongoing pandemic is causing global supply chain delays and clogging up shipping ports. Savvy marketers and retailers are pushing the season in October to hopefully mitigate the effects
Q4 & the Global Shipping Crisis Read More »
Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data and analyze the trends, it’s actually pretty easy to imagine; society will continue to turn to the digital universe for almost everything: ordering food, buying
eCommerce by the Numbers Read More »
According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and
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The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand
Brand Partnerships: When to Swipe Right Read More »
When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign. A social media
Free Social Media Audit Workbook Read More »
Podcasts exploded in popularity during the pandemic. And they’re here to stay. Weekly listenership has more than doubled since 2016 with consumers gobbling up content at breakneck speed. Savvy podcasters and marketers know it. According to a study from Business Insider, US podcast ad spending will surpass $1 billion in 2021 and reach $1.61 billion
Now Podcasting at Studio 550 Read More »
If you had to guess, how many times do you think you pick up your phone in a given day? 20 times? 35? Try 58. According to RescueTime, people open their phones 58 times a day (and 30 of those times are during work hours). An average of 4 hours and 12 minutes is spent
Media: Consumption in Flux Read More »
