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marketing trends

5 Marketing Trends to Watch in 2022

The unpredictable (and downright volatile) years of 2020 & 2021 are behind us. So, as we head into Q2, let’s look at the future marketing trends to watch out for in 2022. What developments will shape the way we create and publish content? How will audiences consume content? We know that staying on top of …

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Social Media Engagement

5 Effective Ways to Drive Engagement

Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …

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TikTok for Business: A Step-by-Step Guide

Fast Facts: TikTok is the perfect medium if you want to reach Millenials and Gen Z-ers, as the bulk of its users are under the age of 29.  TikTok is currently the 3rd largest social media platform with 800 million monthly users.   TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other …

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community management

Tips for Successful Social Community Management

Managing an online community may be one of the most important things you do for your business or brand. If you’ve never embarked on this path, it can be equal parts daunting and rewarding. It creates a hub of information and interaction between your organization, your fans, and customers. Community management is a long-term project, …

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ATT

End of the Year Review: Apple’s ATT Update

It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner …

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Holiday Shipping

Q4 & the Global Shipping Crisis

It seems like holiday promotions start earlier every year. This year, it’s actually a necessity. Why? Shipping delays and supply chain woes. As Q4 draws nearer, the ongoing pandemic is causing global supply chain delays and clogging up shipping ports. Savvy marketers and retailers are pushing the season in October to hopefully mitigate the effects …

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ecommerce sales

eCommerce by the Numbers

Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data and analyze the trends, it’s actually pretty easy to imagine; society will continue to turn to the digital universe for almost everything: ordering food, buying …

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Download Our Content Marketing Guide

According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and …

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partnership

Brand Partnerships: When to Swipe Right

The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand …

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Audit Workbook

Free Social Media Audit Workbook

When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.  A social media …

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