Following the launch of your Google AdWords Display Campaign, it is regular practice to go back and optimize it in about 2-3 weeks. You should be checking on performance daily. By two weeks there should be a large amount of data about your customers. For example, if an ad group is converting very well, move […]
Reviewing Your Google AdWords Display Campaign for Optimization Purpose Read More »
Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to
Planning a Google AdWords Display Campaign Read More »
It’s not just about likes, shares and comments. Have you ever wondered how much traffic a certain Facebook post or Tweet sent to your website? There are plenty of tools out there that will allow you to see referral traffic but fail to tell you the specifics of what post(s) drove that traffic. Figuring out
How to Improve Your Social Media Marketing with Google Analytics Read More »
Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every
Display Network Google Ad Words Service Read More »
Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will
Social Networks Battle for the Lead Read More »
Smartphones have made shoppers smarter, and social media has made shopping more fun. You can snap and send pictures of the greatest deals to your friends, or upload them to Facebook, Twitter or Instagram. You can check in with Foursquare, and tell your friends where you’re shopping. And you can pin to boards on Pinterest,
Social Media and Mobile Devices: Sharing the Holiday Cheer This Shopping Season Read More »
I woke up this morning and came into work with a smile on my face and the usual chip on my shoulder ready to take on the world when a fellow employee came up to me and said, “Hey, did you hear about how this restaurant is responding to a customer’s complaint?” I replied, “No,
Reputation Management: The 3-A's Read More »
During the past few weeks, I have noticed an unsettling Facebook trend. It seems as though they have sliced the reach of brands’ Facebook page posts in half. I thought I was going mad until a study from EdgeRank verified my observation when they analyzed 3,000 Facebook pages that showed a 20% drop in post
Facebook cuts page posts reach in half Read More »
10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text
Ten November Tips for Pay Per Click Marketing Read More »
