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Is TikTok Right For Your Brand?

But what exactly is it? A way to practice lip-synching mashed up with dance challenges for the Gen Z set? On the surface level, yes. But dig a little deeper, and you’ll discover that TikTok has unlimited potential for a wide range of demographics and even businesses.  Similar to Vine and Musical.ly, TikTok is an …

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Take Our Hub & Spoke Model for a Spin

Is your eCommerce site providing the best user and brand experience? Mittcom employs a “hub and spoke” model that puts your website at the center of our strategy. The spokes—video, social media, email marketing, etc.—all become methods of qualifying and driving traffic. We’ll identify the right audience, right strategy, and right content to complete the …

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WELCOME OUR NEW CREATIVE DIRECTOR!

We’re excited to welcome CJ Kaplan as Mittcom’s new Creative Director! For the past 30 years, CJ has written TV, video, branded content, web, digital, radio, print, and outdoor ads for a variety of clients ranging from Anheuser-Busch to Maimonides Jewish Day School. He’s also written several documentaries and a popular local TV show for which he received …

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WHAT YOU NEED TO DO ABOUT FACEBOOK & IOS 14 CHANGES

Apple has announced a number of changes to the way its devices will interact with third-party apps in 2021. Among those, Apple’s integration with Facebook & Instagram has the potential to disrupt many of the ways brands have been tracking users & targeting ads. Understanding data from potential and current customers is of the utmost …

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