In honor of National Women’s History Month, let’s talk about Mad Women who made history in Advertising. From a long line of history shaping women, here are just some influential Ad Ladies: Mathilde C. Weil The first ad woman, Mathilde C. Weil, moved from Germany to New York in 1870. After her husband’s death, she […]
Forget about Mad Men. Let’s talk Mad Women! Read More »
As if watching TV, while talking on your land line, and cooking dinner wasn’t enough multitasking, now we have the SECOND SCREEN to add another layer of distraction to the already fragmented media mix. What is it anyway? According to Wikipedia… “ Second screen, is a term that refers to an additional electronic companion device
The Second Screen Evolution Read More »
Am I a heretic to admit that my favorite TV show is on a network that favors fundraising, pledge drives and telethons over advertising as we know it. Am I a disgrace to my brand-building profession for succumbing to the powerful pull of PBS every Sunday night and thoroughly enjoying the utter lack of advertising
My Ad for Downton Abbey Read More »
Here is a snapshot of Prime Time News Cable viewing for Friday February 15, 2013. Each night ratings will vary by network based on breaking news, guests, and topics. Note that CNN has just brought in Jeff Zucker as President of CNN Worldwide and he was formerly President of NBC-Universal. His new appointment at CNN
Cable News Ratings Snapshot (February 15, 2013) Read More »
We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have really gone ALL IN. Finally it’s all about to change, as Nielsen and Twitter announce an exclusive multi-year agreement to create the “Nielsen Twitter TV
CHANGING THE TELEVISION ECOSYSTEM Read More »
