As the world continues to struggle with the effects of the coronavirus pandemic, it is imperative that we prioritize staying healthy and preventing any further spread above all else. But, with the recent introduction of the vaccine into the general population, it’s also time to look to the future with hope and optimism. Businesses everywhere […]
IT’S TIME TO THINK PAST COVID Read More »
Shopping. For some, the word invokes dread. For others, it recalls fond memories of Sunday afternoons at the local mall with a best friend. Coronavirus and social distancing mandates have contributed to a surge in e-commerce and the subsequent decline of shopping malls. Still, humans are social creatures and miss the interaction of shopping with
The “App” eal of Social Shopping Read More »
Chances are you’ve been in stores that are chaotic, disorganized, and crowded. Of course, you’ve also been in stores that are clean, simple, and easy to navigate. So, where would you rather shop? Probably in the store that cares about its appearance, right? Now, think about those stores as e-commerce websites. The shopper’s experience matters
UX Can Make or Break Your E-commerce Site Read More »
The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is where most organizations concentrate their content marketing efforts. Savvy marketers know that they can move potential customers from awareness to evaluation to purchase by putting
Content Marketing in the Bottom Funnel (You Made It!) Read More »
It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media. Let’s discover how content goes
Content Strategy in the Middle Funnel Read More »
It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential
What is Content Marketing? Read More »
Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast track their online shopping capabilities, making e-commerce a necessity for millions of businesses who may not have had online selling in their plans before COVID-19.
The Role of E-commerce in a Post-COVID World Read More »
You’re probably reading this on your phone. If you’re not, your phone is probably nearby. If you’re anything like yours truly, your phone being farther away than arm’s length sparks pangs akin to being caught in the throes of a wardrobe malfunction. And what’s nuts is that despite all the time we spend surrounded by
3 Ways To Capitalize On The Second Screen Read More »
Summer is here and that means interns are back at Mittcom! Being an intern at Mittcom is different: there are no demeaning coffee runs or endless stacks of paperwork to file. We are happy to have four-time Mittcom intern Shae Jackson back this year and excited to welcome Kerry Luiso into the creative fray. Read
Introducing Our 2019 Summer Interns Read More »
