That’s right “Google Cars”. No I am not talking about the self-driving cars that Google has at their headquarters. I am talking about the online car-shopping platform that Google has been testing for nearly a year now in the San Francisco Bay area. Google Cars gives consumers the ability to browse dealer’s inventory, check listing […]
Google Cars: “It’s Time To Switch Gears” Read More »
Investing in Local Search Engine Optimization in Boston, MA could be a very wise advertising decision in 2013 if you want to grow your company. When you choose a Boston Local Search Company to help you with your local search strategy, you will be directing customers come to the right place: your business! Below are
Local SEO: A Good Investment Read More »
As if watching TV, while talking on your land line, and cooking dinner wasn’t enough multitasking, now we have the SECOND SCREEN to add another layer of distraction to the already fragmented media mix. What is it anyway? According to Wikipedia… “ Second screen, is a term that refers to an additional electronic companion device
The Second Screen Evolution Read More »
As you may or may not know… Pantone officially deemed Emerald as 2013′s Color of the Year, citing its ability to offer “clarity, renewal and rejuvenation.” The hue will replace last year’s shade, Tangerine Tango. “Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful
Emerald : 2013 Pantone Color Of The Year Read More »
Google’s latest upgrade to AdWords, “AdWords Enhanced Campaigns,” alters the way that campaigns are managed across multiple devices. Google has recognized that users are “multi-screeners,” meaning that, or “media time,” is being spent in front of multiple screens, simultaneously including mobile, tablet, laptop and television. This makes it challenging to recognize one device from another.
AdWords Enhanced Campaigns: Google Continues their Pledge to Relevance Read More »
Am I a heretic to admit that my favorite TV show is on a network that favors fundraising, pledge drives and telethons over advertising as we know it. Am I a disgrace to my brand-building profession for succumbing to the powerful pull of PBS every Sunday night and thoroughly enjoying the utter lack of advertising
My Ad for Downton Abbey Read More »
Dancing with the Stars, Biggest Loser, The Real Housewives, Keeping Up With The Kardasians, Auction Hunters, Celebrity Apprentice and of course any reality cooking show is watched in my home. Does my fiancé enjoy all of these shows? The answer is a firm “no”. Thank god for DVR! So what do all of these have
Reality TV is NOT a fad Read More »
Client-agency relationships are delicate. Like any relationship, communication, respect and trust are key. Working together on a brand should be a collaborative effort. At Mittcom, we live and breathe advertising, while every client is an expert in their field, they’re not experts in advertising (that’s why you hired us!). By the same token, you know
Stop, Collaborate, and Listen: The Client-Agency Relationship Read More »
Here is a snapshot of Prime Time News Cable viewing for Friday February 15, 2013. Each night ratings will vary by network based on breaking news, guests, and topics. Note that CNN has just brought in Jeff Zucker as President of CNN Worldwide and he was formerly President of NBC-Universal. His new appointment at CNN
Cable News Ratings Snapshot (February 15, 2013) Read More »
