A big challenge for a lot of advertisers is determining how allocate their online budgets. Should we advertise just on Twitter, Facebook, Google or all of the above? These are all great questions and I don’t have a specific answer. Every media platform has its own competitive advantages. In order to effectively utilize any […]
Should your business advertise on Facebook? Read More »
On April 22, 2013, The Associated Press had their Twitter account hacked, causing the Stock Market to go into a panic. The tweet reported two explosives had gone off at the White House and President Obama had been injured. Fortunately, this was not true, although there were some serious consequences stemming from the tweet. Within
HOW ONE TWITTER POST AFFECTED THE STOCK MARKET Read More »
Target is rolling out a series of promotions to bring more customers into their stores nationwide. The program which goes by the name Cartwheel, allows consumers to receive coupons through Facebook. Before claiming these coupons there is a catch! The coupons you claim will automatically be posted to your Facebook news-feed For now, these deals
TARGET USES SOCIAL MEDIA TO HELP CONSUMERS SAVE Read More »
Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds. One shopper screams, “I just shipped
Kmart goes Viral with “Ship My Pants” ad Read More »
What is Vine? Vine is a new app that was launched by Twitter in January 2013. It functions as a video sharing app, but it is unique in a few ways. The videos are all between three and six seconds long, and they play in an endless loop. It’s for capturing “moments” rather than making
New Social Media App Vine is an Opportunity for Creative Marketing Read More »
Now more than ever, it’s especially important to keep up with the latest trends and changes in technology. Not only is it important to keep up with the trends for our own individual benefit, but our businesses can profit as well. We see an example of this with updates in social media networks like Pinterest.
Pinterest rolls out with new design Read More »
If you are involved in online marketing, odds are that you use Google Analytics as a valuable tool for keeping track of your websites. Google just released the beta version of Universal Analytics, which is an improved, upgraded version of Google Analytics. Making the switch to Universal Analytics is a difficult task, and this article
Guide to Google’s New Universal Analytics Read More »
My last Blog for Mittcom was about the Pantone’s Color of the Year, which is Emerald. A lot of companies are already jumping on the Emerald bandwagon — it just goes to show you how much Pantone influences the marketplace. Brands are already starting to mimic the Pantone color swatch chip throughout their product lines.
Pantone color of the year starts showing up across product lines Read More »
In honor of National Women’s History Month, let’s talk about Mad Women who made history in Advertising. From a long line of history shaping women, here are just some influential Ad Ladies: Mathilde C. Weil The first ad woman, Mathilde C. Weil, moved from Germany to New York in 1870. After her husband’s death, she
Forget about Mad Men. Let’s talk Mad Women! Read More »
