The global pandemic has brought about an unprecedented recession, impacting not only the economy but also the behavior of consumers. With the daily news of tech layoffs, financial institution bailouts, and rising interest rates, consumers are becoming more cautious with their spending, resulting in a significant shift in their buying behavior. We’ve seen how recession […]
How Recession Fears Have Impacted Customer Spending Read More »
Supply Chain Issues Global supply chains slowed to a crawl in 2021 due to the ongoing fallout from the Covid-19 pandemic. Since 2020, many workers have had to miss work due to Covid-19 infections, which led to staff shortages. Here at the tail end of 2022, labor shortages have remained. Labor data still shows a
Despite Supply Chain Issues, Now Is Still a Great Time To Advertise Read More »
Chances are you’ve heard the word “metaverse” popping up in mainstream media and general conversation in recent months. Meta’s creator, Facebook, has even rebranded itself with the “Meta” moniker in a move designed to solidify branding across its global channels (Facebook, Instagram, Messenger, WhatsUp, et al.). It sounds exotic and important…but what exactly is the
What The * Is A Metaverse? Read More »
Many states around the country are in the beginning stages of reopening non-essential businesses after months of restrictions. No one knows exactly what normal will look like after COVID-19, but it’s reasonable to assume that “business as usual” will be anything but usual. Companies are heading into uncharted territory and that means a well-defined marketing
Four Steps For a Successful Reopening Read More »
We’re a few weeks into a new decade and that has us thinking: strategy. New year, new plan, right? Q1 is a great time to look over last year’s marketing initiatives, campaigns, total spend, etc. and take stock of what worked and what didn’t. If you’re seeing trends that skew toward underwhelming, it’s a good
New Year, New Strategy: Why You Need A Digital Audit Read More »
The Mittcom Digital Team is getting into the Halloween spirit, so we decided to update our annual infographic with a theme sure to give Halloween candy enthusiasts a sugar rush. Like what you see? Email us at trickortreat@mittcom.com.
Social Media Explained: 2019 Edition Read More »
You’re probably reading this on your phone. If you’re not, your phone is probably nearby. If you’re anything like yours truly, your phone being farther away than arm’s length sparks pangs akin to being caught in the throes of a wardrobe malfunction. And what’s nuts is that despite all the time we spend surrounded by
3 Ways To Capitalize On The Second Screen Read More »
In-car display ads have the potential to reach nearly 80 million consumers In 1986, Buick released a revolutionary piece of technology, the Graphic Control Center (GCC) in their newest model, the Buick Riviera. The GCC was a full color, touch-enabled screen placed into the dash of the vehicle, working as both a control system and
In-Car Screens and the Future of Display Ads Read More »
“Millennials”. Either your ears perked up & I’ve got your attention, or you felt a tingle in the hairs on the back of your neck; an involuntary bristle. Defined by conflicting demographics from both credible & questionable sources, just the term millennial is enough to conjure cartoonish dollar sign-shaped eyeballs of profit & steam-puffing ears
Zen & The Art of Universal Inbox Read More »
