Alana Amunrud-Sharp

Retail Marketers Need to Think Inside, Outside and All Around the Box The appeal of buying with a click is obvious. And the power of mobile applications to accelerate gratification is pretty easy to see as well. But there’s much more to it if you expand your vision. Even Amazon, the Grinch who stole Christmas […]

Graphic design is the magic behind the message – the colors, typeface, and imagery that bring an idea to life. Today, maximizing attention and impact requires a combination of technical skill, creative insight and an eye to the latest design trends. Here are a few design opportunities I see. Color bias Pantone has released their

The beauty of creative is ultimately in the eye of the client. Some love adherence to best practices. “Do what’s worked in the past.” Others insist “if we’re doing the same thing, we have no advantage” and strive for work that redefines the category…that bests the best practices. But we all want “better” results. The

Consumer traffic is more internet-driven than ever before, and “active” messaging has become a vital part of any integrated marketing strategy. Incorporating video into channels like YouTube and Facebook now offers real opportunities for creative storytelling and impact without the big budget. But video, in and of itself, doesn’t guarantee audience. Today’s videos need to

Just when you think you’re getting a handle on this evolving medium and how to use it most effectively, it changes again. We’ve built a strong team of young digital experts that keep the agency and our clients hitting their numbers. As many of you know, Google recently came out with a new search algorithm

Online video continues to grow at a rapid pace due to the explosion of high speed data delivery and mobile adoption. And it works. Today even small businesses should consider integrating video content into their marketing strategies or risk falling behind. If you were receiving this next year, you probably wouldn’t be reading it, you’d

The biggest factors that will be affecting media in 2017 are the continued growth of digital media and the absence of the feeding frenzy brought on by the political campaigns and Olympics. More spending According to BIA/Kelsey, “an improving US economy (projected 2.7% GNP growth), increased spending by national brands in local media channels, the