Online video continues to grow at a rapid pace due to the explosion of high speed data delivery and mobile adoption. And it works. Today even small businesses should consider integrating video content into their marketing strategies or risk falling behind. If you were receiving this next year, you probably wouldn’t be reading it, you’d be watching it.
Video’s coming on
70% of consumer internet traffic is video. Studies show more than half of companies are already using video in their content marketing strategy. Nielsen says 64% of marketers expect video to dominate their strategies in the near future.
YouTube gets more than a billion unique visitors a month – that’s more than any other channel, apart from Facebook. Video gives advertisers access to all of this traffic. And its not like you sit and hope it goes viral. You can put it out there.
Affordable for anyone
Video gives small businesses big impact. Production costs have dramatically fallen in recent years and you don’t need a major production company to deliver compelling content. What you need is the right audience, the right message and the right marketing partner to make sure it’s exploited across all possible channels. And all of them are within your reach.
Here are several examples of companies who just get it.