content

It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media. Let’s discover how content goes […]

It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential