branding Archives

The Rise of Micro-Moments: How to Create Mobile-Optimized Content That Resonates

Social Media Marketing / Alana Amunrud-Sharp

Mobile devices have become integral to our daily lives in today’s fast-paced digital world. From checking the weather to making purchases, we rely heavily on our smartphones to provide us with instant information. As a result, the concept of “micro-moments” has emerged, presenting an unprecedented opportunity for businesses to engage their audience and create lasting […]

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Decoding the Power of Branding

Social Media Marketing / Alana Amunrud-Sharp

Branding is an essential part of any business strategy, as it helps to create a unique identity and differentiate a product or service from its competitors. However, it’s not just about logos and slogans; it’s also about creating a perception in the minds of consumers. Understanding consumer psychology is crucial for building a strong brand

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Importance of Brand Consistency in Social Media

Featured, Social Media Marketing / Alana Amunrud-Sharp

Social media plays a crucial role when it comes to building your brand online – it allows you to be visible and available in the virtual world so you can expand your success in the real world. If you were to look at the most successful brands across social media there is a common

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