“Millennials”. Either your ears perked up & I’ve got your attention, or you felt a tingle in the hairs on the back of your neck; an involuntary bristle. Defined by conflicting demographics from both credible & questionable sources, just the term millennial is enough to conjure cartoonish dollar sign-shaped eyeballs of profit & steam-puffing ears […]
Zen & The Art of Universal Inbox Read More »
Something is rotten in the state of advertising. A slow, steady democratization has taken place. Brought about by the Googles & Facebooks of the world, open access to advertising platforms, unprecedented data about audience demographics & performance metrics, and right of entry to previously-guarded marketing channels have brought with them shock, denial, anger, bargaining…do you
The Importance Of Great Story Telling Read More »
A handy guide from your friends at Mittcom, featuring something we can all agree on…
Social Media Explained – 2018 Taco Edition Read More »
Spring (it is Spring, right?) is the season for change. As such, Facebook – the bastion of customer-centric targeting – is making like a good Bob Dylan song.. In the past weeks, we’ve seen the platform come under fire for privacy breaches, questionable data practice, and a general disregard for the welfare of its users’
What You Need to Know About Changes on Facebook Read More »
Across the conference table of every brand, everyone is having the same conversation. And they are all missing the point. Under the guise of “new puppy syndrome” (a.k.a. whatever shiny new platform, ad unit, measurement tool, blah blah blah… that has been released into the wild), brands have mistaken spurts as sustained, scalable growth. Every
Integration Is Not An Innovation Read More »
Unlike its precursors in the marketing mix, social media cultivates dialogue between brands and their consumers. This offers an unprecedented opportunity to connect with consumers at the three key stages of their relationship with travel brands: anticipation, experience, and recollection. Let’s examine each. Anticipation As travelers plan their journey, they are awash in a sea
How The Best Travel Brands Engage on Social Media Read More »
Here are three questions to ask, to keep your work focused: 1. What is the business result we seek to achieve? At the end of a month (or campaign, or flight, etc.) rather than feel as though you’ve done a bunch of stuff, it’s crucial to track actions against an agreed-upon goal. If you’re a
3 Questions to Ask Your Social Media Manager Read More »
The media landscape is always changing, but nowhere do we see it more dramatically than right now in the digital shift to mobile. If you think mobile is another alternative to consider, Mittcom would to open your eyes. Mobile is taking over. So you need to get it right. But don’t take our word for
10 Reasons to Take Mobile Seriously Read More »
FOCUSED MARKETING IN A DISRUPTED ENVIRONMENT The non-stop introductions of new digital, mobile and social “things” and the evolving consumer attitudes and behaviors toward the media have created a fractionalized and confusing environment for marketers. It seems every year we see a new generation of “experts” knocking on our doors with new “solutions” and analytics
Fractionalized media. How to get it together. Read More »
