Christmas Trees in the Mail
Creating seasonal content with an advanced digital strategy resulted in a 26% increase in sales plus overall blended 10:1 ROAS.
OVERVIEW
In 2022 we acquired our current client, Christmas Trees in the mail, the business operates directly to the consumer with a pledge to ship farm-grown christmas trees directly to their door. By honing in on our client’s strengths within the saturated market of Christmas tree inventory, we created a competitive campaign to boost sales and digital engagement. Since our launch in 2022 during peak seasonality (summer to mid-december) we have significantly increased sales YOY for our client.
GOAL
Christmas Trees in the Mail aimed to boost their 2023 sales by nearly 30% compared to the previous year.
RESULTS
36% Increased Conversions
70% Increased Revenue from Digital Performance
8 Google ROAS
3.8 Meta ROAS
STRATEGY
In order to maximize sales based on the 2022 data, our strategy was to expand on last season’s ad strategy by adding in new channels to increase frequency and reach of digital ads using a full funnel strategy. This campaign ran from August 2023 until mid December 2023 with a primary goal to generate sales and secondary goal to build awareness.
SUMMARY
Our strategy for maximizing sales in 2023 was meticulously crafted to capitalize on our past advertising endeavors while introducing innovative approaches to enhance the frequency, reach, and ROI of our digital ads. This comprehensive multichannel campaign, executed from August to mid-December, was strategically designed to not only drive sales but also strengthen our brand awareness in the market.
SERVICES
Google
Microsoft Bing Ads
Social Ads (Meta - Facebook & Instagram):
RESULTS
Sales increased by ~26% in 2023 vs. same period in 2022
Total transactions up by 36%
The campaign reached a larger audience resulting in a decreased conversion rate YOY.
Google resulted in 70% higher revenue with a healthy ~8 return
Meta ad’s accumulated a blended ROAS of 3.8 above benchmark average
Ad spend increased by 52% in 2023 thus generating 36 % increase in conversions