Podcasts exploded in popularity during the pandemic. And they’re here to stay. Weekly listenership has more than doubled since 2016 with consumers gobbling up content at breakneck speed. Savvy podcasters and marketers know it. According to a study from Business Insider, US podcast ad spending will surpass $1 billion in 2021 and reach $1.61 billion …
If you had to guess, how many times do you think you pick up your phone in a given day? 20 times? 35? Try 58. According to RescueTime, people open their phones 58 times a day (and 30 of those times are during work hours). An average of 4 hours and 12 minutes is spent …
Am I a heretic to admit that my favorite TV show is on a network that favors fundraising, pledge drives and telethons over advertising as we know it. Am I a disgrace to my brand-building profession for succumbing to the powerful pull of PBS every Sunday night and thoroughly enjoying the utter lack of advertising …
Here is a snapshot of Prime Time News Cable viewing for Friday February 15, 2013. Each night ratings will vary by network based on breaking news, guests, and topics. Note that CNN has just brought in Jeff Zucker as President of CNN Worldwide and he was formerly President of NBC-Universal. His new appointment at CNN …
We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have really gone ALL IN. Finally it’s all about to change, as Nielsen and Twitter announce an exclusive multi-year agreement to create the “Nielsen Twitter TV …
