Project Description

Prime is a fast-growing group of 30 (as of this writing) dealerships in Massachusetts, Maine, Vermont and New Hampshire. Mittcom developed Prime’s first overall branding campaign promising consumers a car buying experience that’s “fast, fair and simple” at every Prime dealership.  To prove that, Mittcom helped Prime change the way their people interact with customers, offering full transparency including third party pricing data.

Project Details

  • Date2017 – 2018
  • TechnologyTV, Radio, Print, Digital, Social Media