Earth Shoes is a footwear brand with a long legacy of mindfulness and wellness. Started in 1970 by Anne Kelso, a Swedish Yoga instructor, it has recently evolved into an extensive women’s footwear collection built on fashion, comfort, and environmental sustainability. But it had no clear brand. Mittcom used the new spring line introduction to create an integrated campaign promoting the brand’s unique appeal and driving online sales.
- TechnologyDigital, Traditional