Media Buying & Management
With extensive connections to the media industry, including ownership of 46 radio stations, Mittcom’s management is deeply rooted in the realities of all media, with a well-developed nose for value. Our decades of experience on both the agency and media sides of the traditional, digital and social arm us with powerful market knowledge and negotiating strategies as well as experience-based insights into what works, where, and for whom.
Local, regional, national and syndicated media outlets are still powerful tools and Mittcom is an active and aggressive player in the broadcast, cable, print and outdoor markets. Our media strategies are the product of extensive research, planning and hard-nosed negotiations, providing the most value for each client’s budget.
Digital media offer brands a way to engage consumers one-to-one, at scale. Email and display give marketers unmatched opportunities to get the right message to the right person at the right time on the right platform. Stacked with traditional media, they become part of the brand’s ecosystem of engagement with their customers.
Paid social reaches users on a channel where they have not expressed a direct interest. Through a mix of email database matching and custom audience creation, Mittcom develops campaigns that target users with optimized reach and frequency. From scheduling the best day and times to post, to the photoshopped watermarked image posted, Mittcom’s award winning content team is fully equipped to best represent your brand organically.
Search Engine Marketing
Paid search campaigns reach your prospects at the point they express interest. Mittcom develops a keyword-based strategy matched to your target demographics and location and builds an inventory of paid search ads for the search engine to draw from. As a certified Google Display Network partner, we can make direct website placements and geo-fence precise areas to make sure we are reaching only the most ideal customers.
Search Engine Optimization
Who has the time to think about latent semantic indexing, keyword focused anchor text, and Google’s latest algorithm patent? We do. SEO is the process of maximizing the number of visitors to your website by ensuring that the site appears highest on the list of results returned by a search engine. Our process of initial on-boarding and site audit, local on-site optimizations, monthly content creation/reporting and off-site link earning, will achieve your goal of increased website traffic and site usability.