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Digital Marketing Coordinator

MITTCOM Advertising – Needham, MA

Description

Reporting to the Senior Vice President of Digital & Social Media, the Digital Media Manager is a digital native who excels at the execution of integrated digital and social media campaigns. S/He is driven to see clients’ businesses and brands thrive. As a member of the Digital Media team, the Digital Media Manager collaborates with paid search, paid social, content marketing & SEO team members to develop unique and strategic approaches to clients’ business challenges.

S/He must bring a passion for creative and analytical thinking to campaign management, and reporting know-how with an understanding of how to merchandise success. The successful candidate will have experience developing, implementing, and managing ROI-driven marketing campaigns that exceed client’s objectives and goals.

Primary Responsibilities

  • Help develop, coordinate, execute and optimize performance-based digital marketing programs to deliver on our client’s KPIs and business goals
  • Work independently on all aspects of paid search and select social media platforms (e.g., Facebook/Instagram, Snapchat, LinkedIn, etc.) including research, strategy and implementation, and ongoing optimizations for assigned campaigns
  • Collaborate with team members to optimize reporting and performance measurements
  • Own and execute ongoing campaign-level optimizations, using platform-owned and third-party media management platforms (e.g., bid management systems, etc.)
  • Assist in the creation of weekly and ad-hoc client reports and proactively identifying opportunities to optimize campaigns by diving into analytics and trends
  • Provide strategic recommendations and actionable insights for clients
  • Support account management team in cultivating strong relationships with clients to better understand campaign objectives
  • Keep up to date with the evolving digital space and relevant cultural events that may have an impact on campaign strategy and performance
  • Effectively merchandise success, and cultivate successful partnerships with key internal and external stakeholders

Required Skills & Experience

  • Bachelor’s Degree in Marketing, Advertising, Business, and/or related field of study
  • Minimum of 2-3 years’ experience in the digital marketing/online media space
  • Proven experience in Paid Search/PPC/SEM and assisting in large-scale, multi-channel campaigns strongly preferred
  • Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Demonstrate strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and decision-making skills
  • Proficiency with Microsoft Excel
  • Superlative time management, and attention to detail – especially under pressure
  • Understanding of the digital marketing industry and campaign success metrics

Additional Skills to Highlight

  • Google Ads Certification
  • Google Analytics and Bing Ads Certifications a plus
  • Automotive experience (Tier 2 or Tier 3) highly desired
  • Facebook Blueprint Certification desirable but not required
  • Programmatic Display, Search Engine Optimization (SEO), and using industry standard tools (e.g., Google Analytics, Tableau, MOZ, etc.)

About MITTCOM

At Mittcom, our passion to be the best at what we do, and to help our clients do the same, is reflected in our dramatic growth. In 2003, Mittcom was a start-up with one employee and two accounts. Today, the Boston Business Journal acknowledges us as the 14th largest agency in Boston. The team at Mittcom comes together from different backgrounds and for different reasons. What we have in common is that we hate losing. And we’re driven to come up with ways to help our partners win.