What is a digital ecosystem and why do you need one?
A digital ecosystem is one in which all of your communication platforms work together to meet 3 specific goals:
1. Build brand awareness and engagement
2. Create qualified inbound lead generation
3. Optimize and maximize conversions
When you have a strong digital ecosystem, everything you do funnels into results.
Digital Ecosystem:
The Right Audience
Mittcom employs a hub and spoke model where the website is the center of our strategy. The spokes—video, social media, e-mail marketing, etc.— all become methods of qualifying and driving traffic.
By researching existing search patterns along with audience mapping on social media and audience sizing appropriate to your budget, we can understand where your target lives online and build your ad campaigns around their affinities.
Digital Ecosystem:
The Right Strategy
Using a layered media approach, we integrate all of your online activity with broadcast, out-of-home, OTT, streaming media, video, audio, e-mail, loyalty programs and any other consumer touch point. We measure and optimize performance daily and scale our campaigns horizontally and vertically according to the data.
Most importantly, Mittcom is platform agnostic which means we don’t play favorites. To best deploy your media dollars, we use AI to manage the bidding and humans to manage the message.
Digital Ecosystem:
The Right Content
We design award-winning campaigns that track data via pixels, conversion APIs and other benchmarks while setting measurable goals for audience growth, CTR and CPC.
On social media, we create tiered campaigns with explicit performance indicators. On search, we cast a wide net to show search engines we are meeting user queries.
We constantly test creative to refine the look, feel and message all while maintaining a consistent brand voice across all media platforms.
Once we perfect the model, we replicate it where your budget allows.
Let us build a digital ecosystem for your brand
Click below to book a time with our SVP of Digital and Social Media: Ed Gazarian, and we’ll get started right away.